Jack Link's Hires First CMO

Jack Link's Protein Snacks has hired Tom "TD" Dixon as its first chief marketing officer. 

In this new positions, Dixon will oversee strategic planning for all marketing and innovation functions across the Jack Link's family of brands, which includes Jack Link's, Lorissa's Kitchen, MATADOR, SQUATCH Snack Sticks, World Kitchens Jerky, Grass Run Farms Meat Snacks, Bifi and Pepperami.

Dixon has more than 19 years of global marketing experience, most recently serving as chief marketing officer at Welch's. He has also held similar roles at Kimberly Clark and Schwan Food Company.

"Great innovation is rooted in fearlessness and no one else in the category has demonstrated that mentality and passion like Jack Link's," Dixon says. "I am thrilled to be joining the Jack Link's family and the opportunity to build on its exisiting category leadership and amazing portfolio of protein snacks."

Headquartered in Minong, Wis., family-owned Jack Link's is the number-one meat snack manufacturer in the world, operating 11 manufacturing and distribution facilities in four countries, and selling its products in more than 40 countries.

"We've been passionate about making the best-selling meat snacks for 30 years," says Troy Link, president and CEO. "TD has the right type of experience, leadership and attitude to help us fuel our legacy of innovation and global mission to offer high-quality protein snacks for every kind of consumer."  

Related: Jack Link's Adds Bacon Snacks to Sticks and Small Batch Lines; Here’s the beef!; Jack Link’s to Aquire Unilever Meat Snack Business