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Kellogg Company Aims to Create 3 Billion "Better Days" for People Worldwide
Through Breakfasts for Better Days, which launched in 2013, Kellogg Company will have helped to provide more than 1.9 billion servings of food to people in need.
Lindsey Wojcik
January 1, 2018
3 Min Read
Kellogg Company has a new goal to create 3 billion Better Days for people around the world by fighting hunger and feeding potential through the company’s global purpose platform Breakfasts for Better Days.
John Bryant, Kellogg Company chairman and CEO, emphasized the company’s long-range commitments to food security today in his remarks during the Borlaug Dialogue International Symposium and World Food Prize ceremony in Des Moines, Iowa, in advance of World Food Day, Oct. 16. This year marked the 30th anniversary of the World Food Prize, established by Nobel Laureate Dr. Norman E. Borlaug as a major summit on global hunger and food security.
“Through Breakfasts for Better Days, we are fighting hunger every day and, at the same time, partnering with farmers and others who will play important roles creating longer-term solutions to these challenges for generations to come,” says Bryant. “As a global food company, we are passionate about doing our part to make sure there is enough food for everyone in a world with a growing population and increasingly limited natural resources.”
To create 3 billion Better Days by 2025, the company’s five key commitments through Breakfasts for Better Days include:
Donating food to people in need, including 2.5 billion servings of food in partnerships with hundreds of food banks across five continents.
Expanding breakfast programs so that 2 million children worldwide can get the best start to their day.
Supporting 500,000 farmers, their families and communities with Climate Smart Agriculture practices to increase yields, improve climate resiliency and reduce post-harvest food loss and food Committing to 45,000 volunteer days by Kellogg employees at their local community food banks, community farms and breakfast programs.
Engaging 300 million people to join Kellogg in its hunger relief efforts, through Kellogg commercial promotions, engagement online and social media participation.
“In the global food industry, Kellogg Company continues to demonstrate outstanding leadership in addressing our common goals to reduce hunger, improve food systems, and support farmers around the world,” says Kenneth M. Quinn, president of the World Food Prize Foundation and former U.S. Ambassador to Cambodia.
“At Kellogg, we share people’s passion about where their food comes from, the people who grow and make it, and that there is enough food for everyone,” says Kris Charles, senior vice president, Global Corporate Affairs at Kellogg Company. “Through this next generation of our Breakfasts for Better Days global purpose platform, we’re not only honoring our heritage of philanthropy and conservation, but also fulfilling our company’s purpose of nourishing families so they can flourish and thrive.”
Through Breakfasts for Better Days, which launched in 2013, Kellogg Company will have helped to provide more than 1.9 billion servings of food to people in need—exceeding its original goal to provide 1 billion servings by the end of 2016. The company has also already supported the livelihoods of thousands of farmers around the world, including smallholders and women. The company’s new goal to provide 3 billion Better Days for people around the world by 2025 connects this important work of fighting hunger and sustainability through its Breakfasts for Better Days purpose platform.
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