Lowes Foods Sees Increase in Digital Coupon Redemption

Lowes Foods, a Carolinas-based grocer with locations in North Carolina, South Carolina and Virginia, revealed the rapid success following its launch of Unata’s Integrated Coupons. Lowes Foods is the first grocery retailer to embed digital coupons directly into their Unata-powered eCommerce and eCircular experiences so that their guests can clip and redeem coupons while they shop or plan their list online, company officials say. 

Lowes Foods experienced a 422 percent increase in average coupon redemptions over the last six weeks compared with the average for the six weeks prior to launch. Lowes Foods also saw a 242 percent increase in average unique coupon clippers for this same time period.

“We implemented this experience as part of our ongoing effort to provide the best possible customer experience and we are thrilled to see our guests embracing this so quickly,” says Klaus Werner, SVP and CIO of Alex Lee, a parent company of Lowes Foods. “It’s clear that this was a missing piece from our offering and we’re thrilled to be the first grocery retailer to offer this capability.”

Lowes Foods has seen a dramatic increase in redemption because of this newly streamlined coupon experience; shoppers now have a way to track coupons they have clipped in their eCommerce cart, see any related products they still need to add to fulfill redemption and have those coupons redeemed automatically when they check out online or scan their loyalty card in-store. In addition, the cart total automatically factors in coupons, more accurately reflecting what the shopper is going to spend, effectively freeing up more of their budget to be spent on more products.

“The success that Lowes Foods has experienced is a great example of the power of a seamless shopping experience,” says Brandon Carlos, Unata senior director of client services. “The easier our retail partners can make the online experience for their shoppers, the more their shoppers will engage with the retailer.”