Lunds & Byerlys Launches eCommerce Experience

Lunds & Byerlys, a Minnesota-based, family-owned grocer, and Unata, a leader in 1-to-1 Omni-commerce solutions, are jointly announcing the launch of Lunds & Byerlys’ new eCommerce and digital customer engagement program. The first six stores are now live at their Lunds & Byerlys Kitchen, Ridgedale, Chanhassen, Maple Grove, France Avenue Edina and Burnsville locations, with the subsequent stores to be rolled out this month.

The launch of a new eCommerce platform is part of Lunds & Byerlys’ commitment to provide every one of their customers with a unique and sensational online shopping experience that consistently exceeds expectations.

The new eCommerce program boasts 1-to-1 personalization across the entire shopping experience, from homepage to catalogue to search to product recommendations. Each step of the shopping journey will display the most relevant items for each shopper based on their individual purchase history and ongoing transactions.

The new digital customer experience also includes industry-leading features:

Ways to Shop: Customers can organize and browse the entire product catalogue by any combination of filters, including previously purchased, on sale, organic, gluten free, local and more. Customers can also sort through products based on popularity, personal relevance, date of last purchase, pricing and more.

Order Management and Content Targeting: Unata’s platform includes order management, content targeting and customer service tools through an easy-to-use management and analytics dashboard. Lunds & Byerlys staff can use up-to-the-minute analytics to target & manage promoted content to customers, as well as manage online orders in real time.

“We have been incredibly pleased with the process and partnership with Unata,” said Kevin Baartman, V.P. Information Services at Lund Food Holdings, Inc. “We strive to provide a unique shopping experience for every single Lunds & Byerlys customer, and we are confident the new, comprehensive eCommerce platform will help us provide that experience. We’re looking forward to getting the remainder of the stores live soon.”

“We’ve had an amazing experience working with Lunds & Byerlys through their pilot phase and are looking forward to our continued partnership through the multi-phase journey” said Marc Faucher, COO and CFO. “We know the new experience will help them deliver on their promise of an exceptional customer experience and we look forward to seeing the results this will provide for them.”