Opal Apple Ends Successful Season with Increased Sales and Volume

Opal apple is closing out its fifth season, which has been a success, company officials say, with sales and volume increases in the double digits.

Opal has gained momentum nationally and saw a year-over-year sales dollar increase of 65% and a volume increase of 85% during the season. Same-store sales increased in volume with consumers buying more Opal with a longer availability. The apple also gained new retail customers which helped to increase the consumer base. Additionally, the brand invested in raising consumer awareness, reaching over 1.1 million people through a robust marketing campaign which included sampling, events, and word of mouth marketing, company official add.

“We’re delighted with the success of Opal apple this season. Everything we’re doing is coming together as a whole from our consumer promotions to our retail partnerships,” says Keith Mathews, CEO of FirstFruits Marketing of Washington. “We’re looking forward to another great season!”