PLMA Live Launches Video Series

PLMA is expanding its video programming for the private label industry with the production of monthly category profiles to stream via www.plmalive.com. Every month PLMA Live will now offer its analysis of the consumer, product and marketing trends, the retail ads and promotions that are driving store brands growth in a major food or non-food category.

The first edition of the new series focuses on the huge snacks category, where mainstream offerings are being challenged by healthier choices, and where marketers for snacks of all kinds continue to find new growth opportunities in the shifting eating habits today’s consumers. Category profiles in the months to come will report on a wide range food and beverages, health and beauty, and household products categories.

PLMA Live was started in 2011 to offer industry news and insights in a video format for mobile and desktop viewing. The monthly content includes the main Newsdesk segment for in-depth analysis of a major industry topic, as well as individual reports by industry commentators like Brad Edmondson, former editor of American Demographics; Christopher Durham, founder of My Private Brand; and Dr. Kantha Shelke, who covers science and technology.

Robert Vosburgh, formerly of Supermarket News, is News Director and also reports for PLMA Live. Len Lewis, Roy White and David Merrefield are contributing editors. Tim Simmons, Vice President/Communications at PLMA, hosts his own monthly interview program and oversees content and production. Sonia Petrocelli is the series producer.

Jodi Daley and PLMA president Brian Sharoff are co-anchors of PLMA Live’s U.S. Newsdesk. A separate Newsdesk program presented in five languages is produced by PLMA each month for the international store brands industry. “The World of Private Label Today” features co-anchors Judith Kolenburg and Edgar Elzerman and is available for viewing at www.plmalive.eu.