Primax Bankcard Leadership Webinar Series Continues

Primax, a premier provider of credit and debit card issuing and merchant acquiring programs, is holding its second webinar in its 2015 Bankcard Leadership webinar series that will take place on June 17 at 11 a.m. (eastern daylight time). The webinar is entitled ‘Growing a Profitable Card Program’ and targets issuers who are looking to increase interchange/interest revenue, boost cardholder spending, raise adoption rates, strengthen customer relationships and measure portfolio profitability. “A credit card portfolio can be the single most profitable asset a financial institution or company owns,” says Brad Singer, Primax’s general manager. “This webinar is designed to deliver information that will help issuers maximize the potential of their card portfolios.” Adds Susan Mylchreest, Executive Director of Cyberlis: “If not proactively managed credit card portfolios can become stagnant. This webinar will address the important steps issuers need to take to drive the growth and profitability of their portfolio and strengthen cardholder relationships and engagement.” Featured expert presenters for the webinar are Mylchreest and Joli Ayn Wood, Primax Account Manager. Mylchreest is the former vice president of card services at Butterfield Bank and director of issuer products at Scotiabank. Joli is the former vice president of Bankcard Services at StellaOne Bank and Call Center Manager at First Union. Interested parties can register online at www.primax.us, call (781) 756-8214 or e-mail [email protected].