Reinhart Foodservice and Avocados From Mexico Unite to Provide Operators with Fresh Avocados All Year-Round

Reinhart Foodservice and Avocados from Mexico (AFM), announced they have joined forces to bring ripe avocados to various food operations’ doorsteps. AFM, which represents the always in season fruit, will now be packaged under Reinhart’s Good Roots Produce brand, offering operators fresh, convenient products all year round, company officials say. “Since we unveiled Good Roots, we’ve seen a tremendous amount of positive feedback from our customers,” says Rob Ondrus, Reinhart produce category director. “By joining with AFM, we’re able to broaden our commitment to provide the freshest, high-value products all year round. AFM has seen much success in the last year, and no doubt our customers will be clamoring to add this item to their menus going forward.” Reinhart launched Good Roots Produce in 2014 and offers versatile, wholesome produce solutions from the ground up as well as consistent quality for today’s operator. AFM provides 60% of the world’s avocados, all of which are grown in Mexico and have a four-season bloom. Together, AFM and Reinhart can satisfy consumer cravings by delivering fresh Haas avocados under the Good Roots label no matter the season. “The combination of AFM’s quality avocados produced by our experienced growers, state-of-the-art packing, and transportation systems make this the perfect match for us and Reinhart,” says Mark Garcia, director food service marketing, Avocados From Mexico.