Rite Aid to launch Shipt delivery chainwide

Rite Aid is bringing Shipt same-day delivery of nonprescription products to all of its 2,100-plus stores in 17 states.

Through the service, Rite Aid shoppers can order from more than 20,000 products — such as over-the-counter medicine and health care, vitamins and supplements, beauty and personal care items, snacks and beverages — through the Shipt online marketplace and have them delivered in as soon as an hour, Birmingham, Ala.-based Shipt said yesterday.   

The chainwide launch follows a successful pilot and comes as both companies have seen same-day delivery shift “from a luxury to a convenience to a must-have” for consumers, according to Shipt, a subsidiary of Target Corp.

“Our partnership with Shipt brings another level of convenience to the Rite Aid customer experience,” Katie Finnegan, chief customer experience and e-commerce officer at Rite Aid, said in a statement. “As consumer preferences continue to evolve, offering options is important, and we’ll continue exploring ways to make it as easy as possible for our customers to get the items they need to keep their families healthy, happy and thriving.”

Customers place orders through Rite Aid’s page on the Shipt marketplace or via the Shipt mobile app. After adding products to their virtual cart and selecting a nearby Rite Aid store, they select a delivery time frame and a Shipt personal shopper picks, packs and delivers their order.

Related:CVS, Rite Aid up the ante in same-day delivery

In support of the new partnership, Shipt is offering Rite Aid customers $10 off their first order for a minimum $50 transaction through Aug. 12.

“Both Shipt and Rite Aid recognize the importance of meeting the ever-changing needs of our customers and exceeding their expectations,” commented Rina Hurst, chief business officer at Shipt. “We’re thrilled to offer Rite Aid customers access to a community of Shipt shoppers, who are committed to going above and beyond to get their order exactly right. Shipt continues to evolve as a multi-vertical delivery service that can serve as a one-stop-shop regardless of a customer's need, and Rite Aid is a valued partner in that journey.”

Shipt marks Rite Aid’s third partner for on-demand delivery service for front-of-store products. The Camp Hill, Pa.-based drugstore chain has offered same-day delivery of groceries and OTC health products at all of its stores through Instacart under a partnership announced just over a year ago. And this past May, Rite Aid teamed up with DoorDash for same-day delivery of nonprescription health, wellness and convenience products.

Related:Rite Aid goes all in with Instacart delivery

Overall, Shipt’s online shopping and delivery services are available to 80% of households in more than 5,000 U.S. cities.