Safeway Launches Just for U Digital Savings

To make grocery shopping easier and provide great savings, Safeway launched the Just for U program in the company's Oregon and Washington divisions. Just for U gives shoppers an easier way to save on groceries. It delivers targeted savings directly to a customer's Safeway Club Card. Shoppers can save when and where it's most convenient for them by signing up for free online at Safeway.com or accessing Just for U through the new Safeway Mobile App for iPhone or Android. "Gone are the days where shoppers have to clip coupons, browse through ads or promotional flyers, or bring a handwritten shopping list to the store. With Just for U, Pacific Northwest Safeway shoppers are able to easily save time and money," said Steve Frisby, president of Safeway's Portland and Seattle Divisions. "Shoppers can now download personalized savings just for them right to their Safeway Club Card and compile a customized shopping list online or while on-the-go using their mobile smart phone." Just for U organizes and personalizes the shopping experience by what is most important to each shopper.  Deals are offered on items a shopper most frequently buys as well as items they might be interested in – providing savings of up to 10 to 20 percent more than by using a Safeway Club Card alone. By using Just for U before a shopping trip, shoppers can:

"At Safeway, we know our Pacific Northwest shoppers are digitally savvy. We believe Just for U will be the tool they need to be one step ahead of in-store sales and promotions," continued Mr. Frisby. "Just for U is a digital savings breakthrough by offering our shoppers a fast, easy and convenient way to save; making grocery shopping the easiest it can be."