SeaPak Launches Fifth Annual 'Shrimptacular'

For SeaPak Shrimp and Seafood Co., October marks a five-year long campaign tradition known as “Shrimptacular.”  The multifaceted program, which coincides with National Seafood Month, is designed to engage consumers across multiple touchpoints, influencing purchase frequency, increasing product trial and reinforcing awareness for the SeaPak brand.

This year, SeaPak is helping consumers “Make It Shrimptacular” during the month of October through various promotional tactics, appealing to busy families who are always on the lookout for quick-and-easy recipes and meal ideas.

“Every year, we look forward to celebrating National Seafood Month to help educate families about the importance of eating seafood twice a week,” explains Megan Grinstead, SeaPak’s director of marketing. “During Shrimptacular, our goal is to inspire seafood lovers everywhere by giving them fresh ideas for serving great seafood meals at home.”

“Our target consumers – busy, family-focused moms – look to SeaPak throughout the year to provide them with convenient mealtime solutions that consistently deliver on taste and quality,” Grinstead says. “With this year’s integrated campaign, we’ll be doing just that by activating a mix of relevant promotions to encourage consumers to try new seafood-centric dishes along the way.”

To kick off Shrimptacular, the brand has extended the availability of its “SeaPak Summer Jams” Pandora radio station through the end of October, transporting busy consumers from their hectic routines to a more coastal frame of mind.

Additionally, on Facebook and Instagram, SeaPak is putting seafood lovers to the test in a user-generated, elimination-style recipe contest. Here, fans will be given the chance to win a $1,000 gift card and other prizes for submitting photos of their original recipes – using SeaPak products and a “mystery ingredient.” Entrants will have a chance to qualify as one of 10 contest finalists, which will be narrowed each week in October, until one recipe champion is left standing.

Elsewhere, the brand will continue to bolster engagement and promotional excitement with a new step-by-step recipe video featuring a quick-and-easy taco bowl starring SeaPak Jumbo Butterfly Shrimp.

“We understand that some people who are looking to incorporate more seafood into their diets may feel a bit hesitant when it comes to preparing seafood themselves,” Grinstead explains. “This is why we continue to create content and utilize tools like video to show consumers just how easy it is to prepare our products.”

Just prior to its Shrimptacular kick-off, SeaPak gave seafood lovers across the country the opportunity to snag a 75-cent coupon from their daily newspapers. Coupons will also be offered each Wednesday throughout the month of October to subscribers of SeaPak’s Coastal Catch e-newsletter, as well as on the brand’s website.

In-store, the brand will be supporting its Shrimptacular efforts with POS displays and retailer promotions which, according to Grinstead, “are tailored to reinforce local promotional excitement and increase trial by driving traffic to the frozen seafood aisle.”

Meanwhile, fourteen leading food bloggers have joined SeaPak’s “Make It Shrimptacular” movement and will be sharing recipe ideas and encouraging retailer visits during October.

More information about the fall Shrimptacular campaign can be found by visiting SeaPak.com or SeaPak’s Facebook, Pinterest or Instagram pages.