Southeastern Grocers expands Fresco y Más, Harveys in Fla.

Southeastern Grocers said Wednesday it will convert five Winn-Dixie stores in the Miami market to its Hispanic-focused Fresco y Más banner and three in Lakeland-Tampa area to the Harveys Supermarket banner.

“The unprecedented success we have witnessed over the past year at our Fresco y Más and Harveys Supermarket banners is a clear indicator that we are providing localized shopping experiences that resonate with our customers,” said Anthony Hucker, president and CEO of Jacksonville, Fla.-based Southeastern Grocers, which also operates the Bi-Lo banner.

Southeastern began operating the Fresco y Más banner last year in Hialeah, Fla., with features such as a Latin Butcher department, authentic prepared foods and what it describes as a “Latin-style café.” The new openings will expand the banner’s store count to 23 locations.

Harveys, which originated in Georgia and previously had been a part of Delhaize America, will expand to 80 locations in Florida, Georgia, South Carolina and North Carolina with the addition of the three new stores — the largest unit count in the chain’s 93-year history.

The five new Fresco y Más stores are scheduled to open Nov. 2 at the following locations:

• 1525 Coral Way, Miami
• 18801 SW 117th Ave., Miami
• 12107 SW 152nd St., Miami
• 18300 SW 137th Ave., Miami
• 27359 S Dixie Highway, Homestead

The three Harveys are scheduled to open Nov. 8 at the following locations:

• 2630 U.S. Highway 92, Lakeland
• 1305 Ariana St. W, Lakeland
• 7851 Palm River Road, Tampa.