Welch's Fruit Snacks Partners with Feeding America

This back-to-school season, Welch's Fruit Snacks, a brand manufactured and marketed by The Promotion In Motion Companies, has partnered with Feeding America.

From August through October 2016, Welch's Fruit Snacks has committed to providing 1 million meals to children and families in need. Additionally, Welch's Fruit Snacks is calling on consumers across the country to help "fill the lunchbox." When consumers buy Welch's Fruit Snacks and submit a proof of purchase, Welch's Fruit Snacks will donate an additional $1.00 to Feeding America, with the goal of reaching 1.6 million meals donated.

"We're proud to partner with Feeding America, an organization that champions causes we have long been committed to, particularly, serving the children and families in our communities," says Michael G. Rosenberg, president & CEO of The Promotion In Motion Companies. "It is unacceptable that 1 in 5 children in the U.S. worry about their next meal.  We are grateful for the opportunity to help bridge this gap."

In the U.S., 1 in 5 kids face hunger, causing children to have less energy to focus, engage, learn and grow. These difficult challenges can lead to long-term effects such as grade repetition, health problems and developmental impairments, company officials say. Together, Feeding America and Welch's Fruit Snacks share the belief that no child should face food insecurity.

"Support from partners like Welch's Fruit Snacks is vital in helping the Feeding America network serve 46 million Americans, including 12 million children, across the country," says Nancy Curby, interim senior vice president of development at Feeding America.  "Not only will this partnership with Welch's Fruit Snacks bring awareness of the effects of child hunger in America, it will make a real impact in providing food for children who need it."