Wonderfully Raw Partners with Fresca Foods

Wonderfully Raw Gourmet Delights and Fresca Foods, Inc., has partnered with natural food manufacturer Fresca. The partnership will allow Wonderfully Raw to satisfy the growing demand for its nutritious snacks. Wonderfully Raw, founded in Watsonville, Calif., makes organic, gluten-free, vegan snacks that support a healthy way of living, including Coco-Roons, Snip-Chips, Brussel-Bytes, and Dipperz. Fresca, based in Boulder County, Colo., is a natural food manufacturer and supply chain partner with a 22-year heritage of helping companies grow from startups to category leaders. The existing Wonderfully Raw leadership and staff will partner with Fresca’s operations, marketing and sales teams to expand the brand’s production capacity and accelerate its growth. Production of all Wonderfully Raw products will remain in Watsonville, Calif. There will be no disruption in production, distribution, or service to existing Wonderfully Raw customers. The Wonderfully Raw brand is experiencing explosive growth both in the U.S. and abroad as consumers are increasingly seeking out snacks made with simple, pure ingredients that deliver great taste and nutrition. The partnership will ensure Wonderfully Raw can meet the growing demand. “We are so excited to partner with a team that shares our mission to make great food with purpose, and that has the potential to take Wonderfully Raw products to the next level,” says Sequoia Cheney, founder of Wonderfully Raw. “Fresca has a proven track record of accelerating mission-driven companies like ours into national, category-leading brands. This win-win partnership will benefit health-conscious consumers and retailers.” Wonderfully Raw and Fresca share a passion and vision for making the highest-quality, best-tasting, nutritious food using only pure and simple ingredients, say company officials. Both companies have chosen to finance their own growth over the years out of a desire to preserve these values and pursue their own vision for growth. Wonderfully Raw selected Fresca as a growth partner for several reasons, including:

Bigger team. Through this partnership, the team has expanded to include both the existing Wonderfully Raw team and the manufacturing, distribution, sales and marketing teams at Fresca, providing substantial capacity for growth in Wonderfully Raw’s business. “Our partnership with Sequoia and the Wonderfully Raw team is consistent with our goal of making and selling delicious food that nourishes people and preserves our planet,” says Liz Myslik, CEO of Fresca Brands Innovation Group and EVP of brand management for Fresca. “By combining the expertise and energy of both our teams, we see unlimited potential for Wonderfully Raw."