Walgreens Debuts Exclusive Borba Line

SN STAFF

DEERFIELD, Ill. — Walgreens began selling Inside Out Beauty Solutions, a new and exclusive skin care line of 27 cosmeceutical products by Borba, the company announced Tuesday.

The collection was developed by celebrity esthetician Scott Vincent-Borba, considered a pioneer of the “superfruit skin care movement.” Superfruits, a class of foods known for their high nutrient or antioxidant content, are said to help defend cells against the free radical damage that can lead to premature aging, illness or even disease.

The new collection consists of:

•Nine clinically tested skin care products including Age Defying 4-in-1 Cleansing Treatment, Age Defying Wrinkle Smoothing Serum and PMS Skin Rescue 7-Day Treatment System ranging from $9.99 to $24.99. A five-piece Age Defying Starter Kit is available for $24.99.

• Nine dietary supplements including Firm & Fit Calcium Chews, Healthy Glow Immunity Drink Mix and Mighty Energy Gummi Mice ranging from $14.99 to $19.99.

• Four vitamin-enhanced Skin Balance Water formulas and four corresponding Skin Balance Crystalline drink mixes ranging from $1.99 to $6.99.

Borba will make a series of personal appearances at Walgreens stores where he will conduct one-on-one skin evaluations and offer product samples. In-store appearances kick-off in New York City on Jan. 30 and will run throughout the year in various markets across the country.