Walgreens Introduces Colby Red

SN STAFF

DEERFIELD, Ill. — Walgreens is launching a cause-related wine with renowned Australian winemaker Daryl Groom.

Called Colby Red, the cabernet sauvignon, zinfandel, shiraz, merlot and petite sirah blend is produced in partnership with Treasury Wine Estates. Full rollout to more than 4,500 Walgreens locations is expected during American Heart Month in February. The wine will retail for $12.99.

Named for Groom’s 12-year-old son who was born with a hole in his heart, Colby Red is tied to raising awareness for heart disease. Treasury Wine Estates, together with the Groom family, have pledged to donate a combined $100,000 to the American Heart Association with the first vintage.

More contributions will come as the wine gains acceptance in the marketplace. The Groom family also plans to donate the wine to AHA events that raise funds for heart research, such as its annual Côtes du Couer Dallas, the Heart Ball in Orlando, the Chicago Heart Ball and various Go Red For Women luncheons across the nation.

“Colby Red will make a great addition to Walgreens wine selection, and it’s an honor to feature a product that stands for quality and supports cardiac research,” said Bryan Pugh, Walgreens vice president of merchandising, in a statement.

The wine joins other store-brand alcoholic beverages like Walgreens' Southern Point and David Stone wines and its Big Flats 1901 beer.