Ahold Delhaize USA shifts digital coupon strategy

Ahold Delhaize USA now has a new digital coupon partner.

Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, announced on Thursday that it will now partner with data and tech company Inmar Intelligence for digital coupons, replacing Neptune Retail Solutions.

The new coupon strategy will mean increased offer capacity, new offer types, greater efficiency, and an improved customer experience through more relevant savings, the retail company said in a press release. Ahold USA’s brands include Food Lion, Giant Food, The GIANT Company, Hannaford, and Stop & Shop.

“Advancing our capabilities in the loyalty space, particularly with digital coupons, is key as we continue to increase overall digital customer engagement and drive omnichannel growth,” said Keith Nicks, chief digital officer for Ahold Delhaize USA.

This move follows other technological developments involving Ahold Delhaize USA’s in-house retail media network—AD Retail Media—over the past six months, which have enhanced relationships with consumer packaged goods (CPG) partners.

In June, Ahold Delhaize USA announced that AD Retail Media was partnering with Placements.io, an ad sales platform. AD Retail Media uses the platform to streamline its sales, advertising, and finance operations for its CPG partners.

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Four months later, AD Retail Media began offering enhanced in-store audio solutions through a partnership with Vibenomics, a MoodMedia company.

CPG suppliers can now leverage data and insights to develop in-store audio strategies that complement their in-store programming across the AD Retail Media channel mix.