DoorDash partners with Ibotta on digital offers

DoorDash is partnering with Denver, Colo.-based digital promotions provider Ibotta, opening the delivery service’s customer base to Ibotta’s catalogue of coupons and deals. 

Ibotta announced on Tuesday that the partnership provides another avenue for CPG brands to connect with shoppers “across DoorDash’s footprint of over 115,000 non-restaurant stores on its marketplace in North America.”

“DoorDash has long been an innovative leader in local commerce, and we are honored to be their provider of digital offers for grocery, beer, wine, and spirits, and other general merchandise categories,” Ibotta founder and CEO Bryan Leach said in the press release. “This partnership is especially impactful as brands continue looking to the IPN (Ibotta Performance Network) to reach new audiences, expand their market share, and drive incremental units.”

DoorDash VP of New Verticals Fuad Hannon said the partnership brings an “unmatched abundance of digital offers to consumers to help them save on groceries, essentials, gifts, and more.”

“This partnership enables CPG brands to meet consumers during timely and relevant points of purchase,” Hannon added. 

The partnership further strengthens Ibotta, which had a transformative 2024, launching an initial public offering on the New York Stock Exchange in April. 

The stock value stood at $66.97 per share as of Tuesday afternoon. Its 52-week high is $117.59 per share, and it’s 52-week low is $41.87 per share. 

More recently, the company reported that redeemers in the Ibotta network reached 13.7 million over the summer due to its expansion with Walmart’s paid membership program, Walmart+.

“Our strong second quarter results demonstrate that Ibotta’s pay-for-performance model is resonating with our clients and consumers,” Ibotta CEO and founder Bryan Leach said in August. “In the current macroeconomic environment, now more than ever, CPG brands are turning to the IPN to win back market share, and that is leading to strong third-party redeemer and redemption growth.”

During the Q2 earnings call, Ibotta announced a partnership with Instacart, making the San Francisco-based tech company its preferred third-party coupon provider.