Instacart+ members score free Peacock Premium streaming service

Grocery delivery and fan-favorite shows are coming together thanks to a partnership between Instacart and NBCUniversal’s Peacock.

The grocery delivery firm announced on Wednesday that it has teamed up with Peacock to provide its streaming service Peacock Premium to all Instacart members in the United States at no additional cost. San Francisco-based Instacart said Peacock is its first-ever streaming partner.

Peacock Premium typically costs $5.99 a month or $59.99 per year. The streaming service includes original content, live sports and events, current and past episodes of NBC and Bravo shows, and more. 

As part of the partnership, Instacart and Peacock are premiering a new ad, which centers around how they can rescue customers from holiday chaos. It will run across NBCU's linear, social and streaming platforms.

"Instacart helps deliver all of the snacks and beverages a Peacock viewer needs for a must-see TV night," said Heather Rivera, Instacart’s VP of strategy, partnerships, and corporate development, in a statement. "We're excited to marry the convenience of shopping with Instacart with Peacock's unparalleled content offerings. An hour saved on a trip to the store means an hour more of fan-favorite shows from Peacock."

Instacart , which is available for a flat standard fee of $99/year or $9.99/month, offers unlimited free delivery on orders over $35.  Now, with this new partnership, Instacart members can access Peacock and order their TV time treats, movie night essentials, spirits and more from Instacart's more than 1,400 national, regional and local retail banners across the U.S. in as fast as an hour.

"With TV viewing and grocery delivery at their peak during the holiday season, it's the perfect time to launch this partnership and lean into big moments across NBCUniversal,” said Annie Luo, Peacock’s EVP and head of global partnerships and strategic development, in a statement.