Kroger leans on Google Cloud to boost its operating platform

In a collaboration with Google Cloud and Deloitte Consulting LLP, Kroger is embracing cloud-based data analytics, artificial intelligence, and machine learning tools to enable store leaders and associates to make real-time operational decisions to enhance operating efficiencies. 

Practical applications include a task management system that provides Kroger’s night crew managers with greater visibility into the volume and type of merchandise arriving on a given day, while also providing staffing and stocking information.

The system enables Kroger to quickly prioritize team activities and inform associates of inventory or delivery changes in real-time, the companies said.

In addition, a store management application is providing a standardized audit checklist with a customizable walk path that gives associates flexibility in evaluating store conditions and enabling them to be less dependent on paper tools, the companies said.

“Technology and digital tools are fundamental elements of how Kroger continues to improve the associate experience, which in turn, enhances the in-store experience for our customers.” Jim Clendenen, Kroger vice president, enterprise retail systems, said in a statement. 

He added that the new technology architecture and application framework has increased productivity and optimized associates’ tasks.

This is Kroger’s latest move towards driving revenues and creating efficiencies while becoming more consumer focused. Kroger’s Simple Truth brand recently reached the 10-year mark and the company said it intends to accelerate the growthof the organic and free-from brand, which has generated more than $3 billion to date.

In addition, Kroger Chief Executive Officer Rodney McMullen said at last week’s National Retail Federation’s NRF 2023 Retail’s Big Show event in New York that the company is working to do everything it can to make shopping easier, ranging from offering grocery delivery services to digital coupons.