Nearly half of consumers find grocery delivery too expensiveNearly half of consumers find grocery delivery too expensive

Grocery delivery still has a price problem with nearly half of consumers, according to a survey of shoppers conducted by Gridwise Analytics.

Gridwise, a Pittsburgh-based tech company that offers a smartphone app to help gig workers organize their delivery schedules, released its Annual Gig Mobility Report 2025, which showed that 46.8% of shoppers think grocery delivery prices are too high. The remaining 53.2% find prices reasonable, according to the survey of 1,000 shoppers.

Over 55% of shoppers said they have cut items out of their virtual baskets because of cost. “This emphasizes the need for price reductions, loyalty incentives, or bundled offers to maintain demand,” the report added. 

Nearly half (46.6%) of survey respondents considered grocery delivery a good value, while 37.2% were neutral, and 16.2% considered delivery a bad deal. 

Increasing the cost of delivery might be a bad idea for grocers, considering that 58.2% of survey respondents said they’re likely to return to brick-and-mortar locations if delivery becomes more expensive.

The report also showed that both DoorDash and Uber Eats saw gradual increases in grocery delivery year over year in 2024. Uber Eats’ grocery trip volume grew two percentage points to represent 7% of its overall trip volume in 2024, while DoorDash grew from 7% to 9% over year. 

“These changes indicate a growing share of grocery and retail trips in overall delivery trip volume, diversifying the service mix beyond food,” the report noted.

Meanwhile, Instacart’s grocery trip volume dipped slightly in 2024, dropping one percentage point to 54%. 

Walmart took the top spot for grocery delivery in grocery, according to the report. The retail giant was followed by Walgreens, Dollar General, Safeway, CVS, Target, Aldi, Publix, Meijer, and Albertsons. 

The report also gave an overview of the number of hours worked by gig delivery drivers in grocery and other sectors, showing that “grocery-focused delivery saw a significant decline, dropping 16.2% from 37.6 hours to 31.5” between the first quarters of 2023 and 2024.