Southeastern Grocers Enlists Grocery TV for In-Store Retail Media Expansion

Southeastern Grocers, whose banners include Fresco y Mas, Harveys Supermarket and Winn-Dixie, is partnering with digital advertising company Grocery TV to add 2,600 point-of-sale displays to its network.

Austin, Texas-based Grocery TV, which has more than 16,000 displays across the U.S., said its solutions help brands reach their audiences through in-store retail media.

"We are always looking for innovative opportunities to reach our customers throughout the Southeast," said Adam Kirk, SVP of marketing operations for Southeastern Grocers, in a release. "We are committed to providing our customers quality shopping experiences, and our partnership with Grocery TV allows us another opportunity to provide value to our partners and customers throughout our stores."

Marlow Nickell, co-founder and CEO of Grocery TV, added, "SEG has a reputation for being open to new solutions that enhance the shopping experience for their customers. We're excited to have them join our network and expand Grocery TV's footprint in the Southeast."

Jacksonville, Fla.-based Southeastern Grocers has more than 500 stores in Alabama, Florida, Georgia, Louisiana and Mississippi. It recently announced it was expanding its diverse supplier program through a partnership with ReposiTrak to increase its purchasing from businesses with diverse and underrepresented ownership.