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Brick Meets Click’s Bill Bishop retires due to health concerns

Longtime grocery and CPG retail adviser founded Willard Bishop Consulting

Russell Redman

March 1, 2022

2 Min Read
Bill Bishop-Brick Meets Click-supermarket.jpg
Brick Meets Click co-founder and chief architect Bill Bishop at a Giant supermarket circa 2013.Brick Meets Click

Brick Meets Click co-founder and chief architect Bill Bishop, one of the retail grocery industry’s top experts for decades, has retired effective immediately.

Barrington, Ill.-based Brick Meet Click said Bishop’s retirement is due to “serious, ongoing health challenges.” The strategic advisory firm, which focuses on how digital technology impacts food sales and marketing, made the announcement on Friday. Bishop is a regular Supermarket News contributor.

Bill Bishop-Brick Meets Click-portrait.jpg“As most of you know, Bill (pictured left) has enjoyed a long and successful career in the grocery industry doing work that he loved, and he became good friends with many people along the way,” Brick Meets Click stated in an email. “He is very thankful for all your friendship and support over the years. Unfortunately, Bill’s ability to communicate with anyone outside of the immediate family is quite limited. Your positive thoughts, well wishes and prayers are much appreciated by Bill and the Bishop family during this difficult time.”

Early in his career, Bishop served as vice president of research at the Supermarket Institute, which later became the Food Marketing Institute (FMI). In 1976, he founded Chicago-based Willard Bishop Consulting and led major studies on new store formats, pricing strategy, direct-store delivery and loyalty marketing. He also helped form the supermarket-focused Coca-Cola Retailing Research Council (CCRRC) and convenience retail-focused NACS/CCRRC.

Related:Untapped potential: Why older shoppers are an online grocery growth opportunity for supermarkets

In 2011, Bishop co-founded Brick Meets Click with Steve Bishop, who serves as managing partner. The firm analyzes the forces afoot in food and grocery retailing and, through services and thought leadership, provides guidance to help industry stakeholders navigate the changing food retail ecosystem and leverage disruptive business innovations, from online grocery, big data and connecting digitally with customers to new formats and hard discounters.

Bishop was inducted into the Private Label Hall of Fame in September 2020 in recognition of his contributions to the growth of the industry. He also has served on the boards of Western grocer Raley’s and The Food Institute. His education includes a PhD in agricultural economics and marketing from Cornell University, and he has taught marketing channels at Northwestern University’s Kellogg School of Management.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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