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Discounted online grocery store Martie launches in Texas

The model leans into deep percentage cuts on surplus shelf-stable groceries

Chloe Riley, Executive Editor

April 14, 2023

1 Min Read
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Martie

An online grocery store that sells heavily discounted surplus groceries and household items is now available in the Texas market. 

The company, Martie, works with CPG brands and producers to stock surplus pantry goods — primarily items that would otherwise be thrown out due to overstock, package changing, or seasonality–and in turn sells them online directly to consumers at up to 70% off retail. 

Shoppers can get shelf-stable pantry goods, cooking essentials and household items shipped directly, with no subscription or membership necessary.

The company boasts that shoppers can save an average of $54 per order or $600 per year, and says it sees 45% of customers returning month over month.

Martie has partnered with and sold more than 1,500 brands including Kind, Kellogg’s, Quaker, and Annie’s Homegrown. The company has opened a new 38,000 square-foot warehouse in Dallas, which will now serve as the nationwide shipping center for Martie’s 800-plus SKUs.

Since launching in 2021, the company claims to have saved over a million pounds of food from ending up in landfills. Martie currently ships to shoppers in Texas, California, Oregon, Washington, Arizona, Nevada, Idaho, Utah, New Mexico, Colorado, Wyoming and Montana.
 

About the Author

Chloe Riley

Executive Editor, Supermarket News

Chloe Riley is the Executive Editor of Supermarket News, which delivers the ultimate in competitive business intelligence, news and information for executives in the food retail and grocery industry. A graduate of the School of Journalism at Columbia College Chicago, Chloe previously served as a Digital Strategist at SEO firm Profound Strategy, Associate Editor at B2B hospitality mag HOTELS Magazine, as well as CEO of her own digital strategy company, Chlowe. She lives in Woodstock, Illinois. 

Email her at [email protected], or reach out on LinkedIn and say hi. 

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