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Hy-Vee accepts SNAP/EBT payment for grocery pickup

Aisles Online click-and-collect orders rise during pandemic

Russell Redman

August 4, 2020

3 Min Read
Hy-Vee_Aisles_Online_pickup_site.jpg
Beneficiaries of SNAP, also known as food stamps, now can shop online for groceries at Hy-Vee.com or via the Hy-Vee Aisles Online mobile app and receive their order curbside at a Hy-Vee store.Hy-Vee

Midwestern grocer Hy-Vee now enables Supplemental Nutrition Assistance Program (SNAP) participants to pay via electronic benefits transfer (EBT) for online grocery pickup orders at all stores offering the service.

Hy-Vee said Tuesday that beneficiaries of SNAP, also known as food stamps, now can shop online for groceries at Hy-Vee.com or via the Hy-Vee Aisles Online mobile app and receive their order curbside at a Hy-Vee store. The service is available at more than 250 of Hy-Vee’s 260-plus stores in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin.

“By offering SNAP/EBT as a payment option for pickup, we can now serve more customers with our Hy-Vee Aisles Online pickup service,” Tom Crocker, senior vice president of e-commerce at Hy-Vee, said in a statement. “As we work to continually improve our e-commerce offerings, this is just one more way we can help our customers who want to shop from the comfort of their home versus venturing to the grocery store.”

West Des Moines, Iowa-based Hy-Vee noted that it has seen increased order volume for its pickup service during the coronavirus pandemic. As a result, the chain has hired more Aisles Online associates, added more order pickup time slots and improved communication. 

Related:NGA backs bill to widen SNAP online grocery participation

To use Aisles Online pickup, SNAP/EBT recipients choose their preferred store location at Hy-Vee.com or the Hy-Vee Aisles Online app, shop for groceries, select a pickup date and time, and pick SNAP/EBT as the payment method. When notified that their order is ready, customers go to the store, look for the pickup signs in the parking lot, pull into the designated spot and call the number on the sign. An Aisles Online associate then brings out their groceries and loads them into their vehicle.

SNAP/EBT payment is made at the time of pickup. Customers using that payment method must bring both their SNAP/EBT card and a credit/debit card to pay for any items not EBT-eligible, Hy-Vee said. Cash and checks aren’t accepted as payment for curbside pickup orders. The retailer added that it currently can’t accept SNAP/EBT payment online for home delivery orders. 

Both The Kroger Co. and Walmart are among the grocery retailers that have enabled SNAP/EBT payments for grocery pickup orders. SNAP participants making online purchases with Kroger must pay with their EBT card at the time of pickup, while Walmart requires those customers to use their EBT card in states where EBT payments aren’t accepted online for SNAP.

Under the SNAP Online Purchasing Pilot, launched by the U.S. Department of Agriculture in April 2019, 41 states and the District of Columbia now allow SNAP beneficiaries to shop and pay for groceries online. Five more states — Arkansas, Hawaii, Kansas, Mississippi and North Dakota — are not yet live with the service.

Related:USDA’s SNAP online grocery pilot grows to more than 40 states

Amazon and Walmart are the only SNAP online retailers working with all eligible states. Wakefern Food Corp.’s ShopRite banner is working with Delaware, Maryland, New Jersey, New York and Pennsylvania, while the retail grocery cooperative’s The Fresh Grocer banner is working with New Jersey and Pennsylvania. Wright’s Market is working with Alabama. Walmart reported in mid-July that nearly 3,000 of its stores in 39 states now accept SNAP benefits online for grocery delivery and pickup orders.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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