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Island Pacific Market serves up COVID-19 vaccine incentives

Specialty grocer notes Filipino-Americans disproportionately impacted by virus

Russell Redman

April 9, 2021

2 Min Read
Island Pacific Market-Las Vegas.png
Island Pacific is offering four hours of paid time off and free Lyft rides to associates who receive a coronavirus vaccine.Island Pacific Market

Filipino-American grocer Island Pacific Market is encouraging COVID-19 vaccinations among its workforce by offering extra pay and free rides for all employees who get inoculated. 

Walnut, Calif.-based Island Pacific said this week that it will offer up to four hours of paid time off to associates who receive a coronavirus vaccine. Also, through the assistance of the National Asian American Coalition (NAAC), Lyft will give each Island Pacific employees a $25 free ride for their vaccination appointment. 

Filipino-Americans account for 30% of COVID-related deaths, Island Pacific reported, citing a recent study. Given the disproportionate impact of the pandemic on this population segment, the grocery chain said it aims to remove potential barriers to immunizations, such as transportation and the cost of time off from work. 

“The Filipino grocery store is the central hub of our community and, in order for Filipinos to be on the road to immunity against COVID-19, we must make every effort to get our employees vaccinated — especially when it is our turn, for the sake of our family, friends and loved ones,” Nino Jeff Lim, founder and CEO of Island Pacific, said in a statement.

Island Pacific noted that the COVID vaccine incentive program has been in effect since coronavirus shots became available to food and agriculture workers, and the company has urged the majority of its workers to get vaccinated. Overall, the retailer operates 16 supermarket in California and Las Vegas.

Related:Target funnels $5 million toward COVID-19 vaccine access

“By helping Asian grocery stores like Island Pacific get vaccinated,” NAAC Executive Director Faith Bautista commented, “we can slow the spread of the virus and protect our community, who are disparagingly affected by COVID.”

Through April 8, 33.7% of the U.S. population had received at least one dose, and 19.9% had been fully vaccinated, with 174.9 million vaccines administered of the 229.4 million delivered by manufacturers, according to data from the Centers for Disease Control and Prevention.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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