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Major grocery retailers modify face mask policies

Walmart, Kroger, Target and others respond to latest CDC guidelines amid COVID-19 upsurge

Russell Redman

August 2, 2021

8 Min Read
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Walmart said it will adhere to the latest CDC recommendations, which urge vaccinated and unvaccinated Americans to resume wearing face masks in public indoor settings in areas with elevated COVID infection rates.Walmart

Walmart, Kroger and Target are among the grocery retailers updating their face mask policies after the Centers for Disease Control and Prevention (CDC) modified its guidance last week due to the fast spread of the Delta variant of the COVID-19 virus.

Bentonville, Ark.-based Walmart announced Friday that it will adhere to the latest CDC recommendations, which urge vaccinated and unvaccinated Americans to resume wearing face masks in public indoor settings in areas with significant or elevated COVID infection rates. Facility managers will post signs at in Walmart U.S. stores and Sam’s Clubs to remind customers and associates about the revised CDC guidelines and to “strongly encourage them” to wear masks, according to Walmart.

“We will follow CDC guidance, which includes fully vaccinated people wearing masks in public indoor settings in counties with substantial or high transmission,” Walmart Chief People Officer Donna Morris and Health & Wellness Executive Vice President Dr. Cheryl Pegus said in a July 30 memo to U.S. employees. “In these counties and where there are state or local mask mandates, associates will be required to wear masks inside our facilities, including stores, clubs, distribution centers and fulfillment centers. This also includes campus offices, and you’ll note the entire state of Arkansas is currently included.”

Related:UFCW welcomes CDC’s updated face mask guidance

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The Kroger Co. cited the increasing spread of the Delta variant of the COVID-19 virus in updating its face mask policy for customers and employees.

Also on Friday, Walmart said it will now require all market, regional and divisional associates working in multiple facilities, as well as all campus office associates, to get COVID-19 vaccines. The company noted that employees (except those with an approved exception, such as for medical or religious reasons) must be fully immunized by Oct. 4, including receiving both doses for two-shot vaccines and the two weeks after the second inoculation to have full immunity.

“As a country, vaccination options have been available for months but, unfortunately, because so many people have chosen not to receive it, we’ve left ourselves more vulnerable to variants. The Delta variant is a mutation of the original COVID-19 virus and is much more aggressive and transmissible. It is important that necessary steps are taken to keep ourselves and our communities safe,” Morris and Pegus said in the employee memo.

“We will implement a new process for verification of vaccine status for U.S. associates (subject to local legal requirements). This will aid us in following CDC guidelines regarding wearing masks in high-transmission areas and other CDC recommendations more closely,” they added. “We will share more specific details about this process in the near future. Please note we’ll also continue our daily health screening process for all associates to work in a Walmart or Sam’s Club facility, DC [distribution center], FC  [fulfillment center] or our campus offices.”

Related:Kroger, Hy-Vee, Publix join retailers relaxing face mask policies

The Kroger Co., too, cited the CDC’s new guidelines in an update to its face mask policy announced on Friday.

“Kroger’s current mask guidance requires unvaccinated associates to wear masks and requests that unvaccinated customers wear masks when in our stores and facilities,” the Cincinnati-based supermarket giant said in a statement. “In light of the Delta variant and updated CDC recommendations, we strongly encourage all individuals, including those who are vaccinated, to wear a mask when in our stores and facilities. We will continue to abide by all state and local mandates and encourage all Americans to get vaccinated, including our associates.”

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Target said it plans to enact the CDC's new mask-wearing guidelines starting Aug. 3.

In mid-May, Kroger was among the grocery retailers who dropped face mask requirements for shoppers fully vaccinated against COVID-19. The retailer policy changes came after new CDC guidance issued May 13 said fully vaccinated people no longer need to wear a mask or physically distance, except where required by federal, state, local or municipal law and local business and workplace rules. A May 16 update from the CDC also noted that the new guidance focused on people vaccinated against COVID-19, and those not immunized should continue to wear masks and follow other precautions.

Target reported Monday that it also will follow the CDC’s latest recommendations on masks. The Minneapolis-based retailer said the mask policy update for employees and customers will go into effect tomorrow.

“The health and safety of our guests and team members have been Target’s top priority throughout the pandemic. Target will continue to recommend face coverings for unvaccinated team members and guests at all stores across the country,” Target said in a statement. “Effective Tuesday, based on the CDC’s updated guidance, we’ll require face coverings for our team members and strongly recommend face coverings for all guests in areas with substantial or high risk of transmission, as defined by the CDC. We’ll follow all local mandates, as we have throughout the pandemic, and continue to monitor guidance from the CDC closely. We will also maintain all of our health and safety protocols that include increased cleaning measures and social distancing.”

Both Target and Walmart noted that they’re facilitating access to free COVID-19 vaccines and offering incentives to get vaccinated. Target is funding widespread efforts to help boost community access to vaccinations as well as providing paid time and free Lyft rides to workers for vaccine appointments. The chain also is offering shoppers and store associates a $5 coupon after they receive a COVID vaccine at a CVS at Target pharmacy.

Walmart said employees can get a COVID vaccine at any of its more than 5,100 Walmart and Sam’s Club pharmacies. The company, too, said it’s now doubling its vaccination incentive payment for associates in stores, clubs, transportation offices, DCs and FCs from $75 to $150. Employees can get two hours of paid time off to receive their shot(s) on the clock, whether at a Walmart or Sam’s location or elsewhere.

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With the updated mask guidance, Walmart is requiring employees to get fully vaccinated for COVID-19 by Oct. 4, and the company plans to initiate a new vaccine verification process.

Beginning today, BJ’s Wholesale Club plans to enact the CDC’s new mask recommendations for customers and employees.

“The health and safety of our members, team members and communities continues to be our top priority. Based on recent guidance from public health officials, all BJ’s team members will be required to wear face coverings in areas with substantial or high transmission as defined by the CDC, regardless of vaccination status, starting on Aug. 2, 2021. We also encourage shoppers at all BJ’s locations in areas with substantial or high transmission to wear a face covering regardless of vaccination status,” Westborough, Mass.-based BJ’s said on its website’s coronavirus response page.

“All BJ’s team members and members will be required to wear face coverings in areas where they are mandated by local and state health departments,” the company said. “Team members and members who are not fully vaccinated must still wear face coverings in all BJ’s locations. Additionally, team members and members must wear face coverings in all our optical departments, since they are a health care setting.”

Publix Super Markets also initiated the CDC’s latest mask guidance on Monday. The Lakeland, Fla.-based grocer operates nearly 1,300 stores in seven Southeastern states.

“The U.S. Centers for Disease Control and Prevention (CDC) recommends people in areas of substantial- or high-transmission risk wear face coverings over their noses and mouths when in public, indoor spaces, regardless of vaccination status,” Publix stated on the coronavirus FAQ page of its website. “Effective Aug. 2, Publix is requiring associates, regardless of their vaccination status, to wear face coverings over their noses and mouths while inside any Publix location. We encourage all to do their part to slow the spread of COVID-19.”

The nation's second-largest supermarket operator, Albertsons Cos., reported that it will continue to heed mask recommendations by the CDC and state and local requirements for both customers and employees.

"The health and safety of our associates and customers continues to be our highest priority. After reviewing the latest CDC guidance in response to the rising COVID-19 trends, we will continue to follow their guidelines by requiring associates to wear masks in our stores in areas with substantial or high COVID-19 transmission rates. In addition, we will post signage at store entrances in these areas to encourage our customers to follow the CDC’s mask guidance. As we have throughout the pandemic, our stores will support and follow all local mandates," Boise, Idaho-based Albertsons said in a statement. "While masks will help reduce transmission, the CDC continues to advise vaccinations are the best measure to protect yourself and avoid potential health complications from the virus. Vaccinations are available at all of our pharmacies by appointment or walk-in."

On Friday, Rochester, N.Y.-based Wegmans Food Markets reiterated its mask policy in light of the CDC’s latest guidance. The chain operates 106 supermarkets in New York, Pennsylvania, New Jersey, Virginia, Maryland, Massachusetts and North Carolina.

“We continue to review any new masking guidelines from the CDC and adhere to any local or state mandates that require masks indoors,” Wegmans said in a statement. “At this time, fully vaccinated customers and employees are no longer required to wear a face covering in our stores, except where mandated at the state or local level.”

Through the end of last week, other large grocery retailers were essentially following the CDC’s mask guidelines issued in May — face coverings optional for the vaccinated and strongly urged for the unvaccinated — and adhering to rules in state and local jurisdictions. According to published reports, those chains included Whole Foods Market, Costco Wholesale, Aldi, H-E-B, Wakefern, Meijer, Dollar General, Walgreens and CVS.

“We are following the latest guidelines provided by the Centers for Disease Control and Prevention (CDC), as well as all local and state ordinances,” Dollar Tree stated on its website about its face mask policy. The retailer also operates Family Dollar stores.

*EDITOR'S NOTE: Article updated with comment from Albertsons Cos.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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