Piggly Wiggly Midwest re-ups e-commerce partnership with Mercatus

Regional grocer Piggly Wiggly Midwest has renewed its online grocery service pact with e-commerce specialist Mercatus.

With the renewal, Sheboygan, Wis.-based Piggly Wiggly will continue to use the Mercatus Integrated Commerce platform for online shopping and curbside pickup at 27 of its 96 brick-and-mortar supermarkets in Wisconsin and northern Illinois, Mercatus said Tuesday.

The companies’ partnership started in 2017, with Piggly Wiggly implementing Mercatus’ Digital Engagement and Digital Commerce solutions to power its online grocery storefront and fulfillment operations and services.

“Throughout this relationship, our shoppers have enjoyed an advanced and reliable e-commerce experience, all under the Piggly Wiggly name they love,” stated Bill Bell, director of information technology at Piggly Wiggly Midwest. “Whether it is improving its existing solutions or adding new capabilities to its platform, Mercatus is constantly innovating. We look forward to continuing our shared e-commerce vision and partnership to the benefit of Piggly Wiggly’s valued customers.”

Piggly Wiggly Midwest operates corporate stores and serves independent supermarkets under a chain-style program. It also supplies 14 Butera Market stores in the Chicagoland area.

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Mercatus’ Digital Engagement solution provides an online grocery shopping across web, tablet and mobile devices. The platform enables retailers to integrate an array of services — such as loyalty programs, flyers, coupons and recipes — and, through a user-friendly interface, update and control their front end without IT assistance, Mercatus said. Meanwhile, Digital Commerce gives Piggly Wiggly shoppers simple-to-use basket-building and checkout processes and enables store managers to quickly update key information, including product availability and promotional offers, to ensure consistent shopping experiences in-store and online.

Piggly Wiggly also uses the Mercatus Console and online order Picker app to expand online order fulfillment to meet high demand for curbside pickup service, Mercatus added.

“We’re thrilled to continue our close partnership with Piggly Wiggly Midwest and offer its shoppers a premier online shopping experience,” commented Sylvain Perrier, president and CEO of Toronto-based Mercatus. “In a time of rapid e-commerce adoption, we appreciate Piggly Wiggly’s confidence in our company vision and roadmap, and the continued trust in us as a business partner.”

Mercatus said Piggly Wiggly also soon plans to launch Mercatus Digital Advertising, becoming one of the first retailers to employ the solution, announced in July. As national brands shift advertising budgets online, the technology is designed to help level the playing field for CPG digital ad dollars and steer more relevant brand offers to customers. Mercatus said Digital Advertising will enable Piggly Wiggly to offer CPGs a high-conversion, point-of-purchase digital ad program while enhancing the shopper experience with discovery opportunities for customers.

Related:Piggly Wiggly footprint expands in South Carolina, Georgia

Along with Piggly Wiggly Midwest, other grocers adopting Mercatus Digital Advertising include Weis Markets and Smart & Final.