Price Rite to accept EBT SNAP payments online via Instacart

All Price Rite stores are now accepting Electronic Benefits Transfer (EBT) Supplemental Nutrition Assistance Program (SNAP) benefits as online payment for groceries through Instacart, the nation’s largest online grocery platform. EBT SNAP will be accepted for Price Rite Marketplace orders placed via Instacart and Price Rite's own online storefront, powered by Instacart.    

Beginning Tuesday, customers who qualify for EBT SNAP benefits can now use their funds when shopping Price Rite Marketplace stores online on Instacart’s website and mobile app from all 60 locations across Connecticut, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania and Rhode Island. Price Rite Marketplace is operated by Wakefern Food Corp., a retailer-owned cooperative based in Keasbey, N.J., which also operates ShopRite and The Fresh Grocer stores in the Northeast.

Shoppers must enter their EBT card as the form of payment on their Instacart account and select items from the list of EBT SNAP-eligible products as part of their Price Rite Marketplace order. Another form of payment is needed for delivery fees, tips and taxes. 

“Price Rite Marketplace is proud to accept EBT SNAP online for delivery and curbside pickup orders through Instacart,” said Kevin McDonnell, senior vice president of operations for Price Rite Marketplace.  “This new online shopping payment option for customers who use EBT SNAP will make it easier for many families to get the fresh foods and essentials they need.”

Related:Instacart ramps up SNAP EBT acceptance for online grocery

To subsidize costs for EBT SNAP participants, Instacart will waive delivery and pickup fees on all EBT SNAP orders through March 31, 2022, for customers using a valid EBT card associated with their Instacart account in connection with their purchase. 

“We’re incredibly proud to partner with Price Rite Marketplace to introduce EBT SNAP payments for same-day delivery and pickup, giving people greater access to food across the Northeast,” said Sarah Mastrorocco, vice president of Access to Food & Nutrition at Instacart. “At Instacart, we believe that online grocery should be accessible to everyone — not just a luxury for some. We look forward to increasing affordability and accessibility to nutritious food through this expanded partnership.”

After a yearlong expansion program, Instacart’s SNAP EBT online footprint now reaches over 25 million food insecure people nationwide, the San Francisco-based e-grocery giant said, adding that, since launching SNAP EBT payments on its platform with Aldi U.S. in November 2020, more than 40 retail partners spanning 5,600-plus stores in 39 states and Washington, D.C., have added that capability.

Related:First Rosie independent grocer goes live with SNAP online EBT payment

Over the past year, retailers enabling SNAP EBT payments for Instacart orders have included Ahold Delhaize USA, Brookshire Grocery Co., Earth Fare, Fairplay Foods, Food Bazaar, Harps Foods, Homeland, Little Giant Farmer’s Market, My County Market, PAQ Inc. (Food 4 Less California and Rancho San Miguel), Price Chopper/Market 32, Publix Super Markets, The Save Mart Cos., Schnuck Markets, Strack & Van Til, Tops Friendly Markets, Wakefern Food Corp. and Woodman’s Markets, among others.