Shipt unveils new look as part of brand refresh

As online delivery service Shipt prepares to expand its footprint and break into new retail verticals, the company today unveiled a refreshed look for the brand, including a new logo that replaces the familiar green spaceship logo for a shopping bag that the company says is “reflective of Shipt’s approachable, people-centric personality and mission.”

The new Shipt logo replaces the familiar green spaceship logo for a shopping bag.

Later this month, Shipt will also launch a robust ad campaign that features the refreshed brand across 10 video vignettes demonstrating its campaign tagline “Over-delivering delivery,” and will be repurposed for TV, digital, social, radio and out-of-home advertising both nationally and locally.

Acquired by Target in December 2017 for $550 million, Shipt now has retail partners spanning the grocery, alcohol, kitchen goods and household staples and business products segments. The service also delivers fresh foods, health and wellness products and pet supplies.

Currently, Shipt reaches 70% of U.S. households in more than 5,000 cities. An annual membership costs $99, but consumers who sign up can get a free two-week trial and an annual membership for $49.

Moving beyond its grocery store base — which includes partnerships with parent Target, as well as retailers like H-E-B, Meijer and Costco — Shipt announced in January that it would begin offering same-day delivery service from Office Depot and OfficeMax stores in more than 200 markets, serving over 60 million households in this new retail vertical for the delivery specialist. Outside of the grocery channel, Shipt also has partnerships with CVS Pharmacy, Sur La Table and Petco.

Related:Shipt launches same-day delivery with Office Depot

In announcing the Office Depot deal, Shipt CEO Kelly Caruso said, “Our vision at Shipt is to deliver the products consumers need so that they can spend their time doing what matters most. With Office Depot, we’re now able to serve more people in more ways, from the local business owner to the schoolteacher to the work-from-home mom or dad. We’re in the midst of an exciting evolution to a multivertical, multiretailer delivery service and are thrilled to have Office Depot as part of the Shipt family.”

Shipt said it aims to add new multivertical retail partners to its online marketplace throughout the year.