Target launches e-commerce with Curbside

A new e-commerce application allowing for “click-and-collect” shopping has launched at a handful of Target stores in the San Francisco area.

The app, known as Curbside, enables shoppers to shop a local Target store on their phones and arrange for same-day pickup at a curbside or guest services area. The technology accesses real-time local inventory from a retailer and uses location-based technologies to alert stores when a customer is arriving for a pickup. There is no fee for the application, or to shop, Curbside said.

Curbside was founded by two former Apple engineers and has received $9.5 million in funding, published reports said. The service is currently available at 10 Target stores around San Francisco and a “handful” of other area retailers.

The below video illustrates the Curbside experience:

Early reviews appeared to be favorable.