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Grocery Trends & Data

VIDEO: The latest ecommerce grocery trends

SN sat down with Ipsos Brad Christian to talk about the findings of Ipsos’ 2023 report on grocery ecommerce

July 3, 2024

Supermarket News sat down with Brad Christian, head of strategic growth for Ipsos Channel Performance, to talk about Ipsos’ 2023 report on grocery ecommerce.

The 2023 Ipsos Ecommerce Experience Report found that Walmart and Target lead the way in both delivery and curbside pickup, although several traditional supermarket operators, including Albertsons, Food Lion, and H-E-B, are also performing well in certain aspects of their ecommerce services.

“Ecommerce is really about convenience, communication, and completeness,” said Brad Christian, head of strategic growth, U.S. channel performance at Ipsos, listing what he called the “three C’s” of ecommerce. “If this isn’t a convenient and flexible way of conducting business with your brand, then I’m less inclined to want to use it.”

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About the Author

Mark Hamstra

Mark Hamstra

Mark Hamstra is a freelance business writer with experience covering a range of topics and industries, including food and mass retailing, the restaurant industry, direct/mobile marketing, and technology. Before becoming a freelance business journalist, Mark spent 13 years at Supermarket News, most recently as Content Director, where he was involved in all areas of editorial planning and production for print and online. Earlier in his career he also worked as a reporter and editor at other business publications, including Financial Technology, Direct Marketing News, Nation’s Restaurant News and Drug Store News.

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