Sprouts Farmers Market launches premium HBC line, Real Root

Sprouts Farmers Market this week launched a private-label line of more than 130 premium body care, personal care and home fragrance items—Real Root by Sprouts. 

All products in the line are cruelty-free and free from parabens, phthalates, artificial fragrances, colors, skin irritants or potentially harmful ingredients, and many are vegan, according to a press release from the specialty retailer. 

Sprouts collaborated with a “boutique fragrance house” to create exclusive scents for the line, which will feature scents like apple bourbon, pumpkin spice, peppermint vanilla, candy cane, frankincense and myrrh, spiced chai, and juniper berry. 

Products include hair care, epsom salts, bar soap, body wash, bath fizz, mineral salt deodorant, castile hand soap, and others.

The global beauty and wellness products market size is projected to grow from$1.6 billion in 2023 to $2.8 billion by 2030. Last month, Walgreens launched its own private-label skin care line, at the time saying that the launch was in response to, “growing consumer demand for premium skin care solutions.”

The new line from Sprouts is available for purchase in all Sprouts stores nationwide, starting this month. 

The Phoenix, Ariz.-based Sprouts has some 33,000 employees and operates over 420 stores in 23 states nationwide.