BOBO'S OAT BARS Relaunches With New Flavors and New Look

In 2003 BOBO'S OAT BARS was born on a rainy afternoon when founder Beryl Stafford and her oldest daughter, Alex, who was nicknamed "Bobo," baked a batch of oat bars in their kitchen. Beryl took these oat bars to a local coffee shop. BOBO'S baked-from-scratch oat bars are now sold nationwide, and is announcing a brand new name, a refreshed look and five new flavors.

BOBO'S OAT BARS have become BOBO'S. The new packaging itself touts a clean, fresh look while retaining the colors BOBO'S fans associate with each flavor and the transparent window so customers can still see the bar inside.

Also featured in the brand's new packaging, the "Bobo" character herself is more prominently displayed, still sporting her quintessential heart t-shirt to remind customers that each and every bar is baked from the heart, with simple, wholesome ingredients. The Bobo character, originally designed in 2003 by Robin Hiers, an artist and long-time friend of Stafford's, channels the roots of the brand - a strong connection between mothers and daughters - an important element of its identity.

"We are very excited to enter a new phase for our brand and to announce our new flavors," says Beryl Stafford, Founder of BOBO'S. "For the first time in 13 years we are changing our branding and packaging because we believe it will help introduce our oat bars to a larger consumer base."

BOBO'S updated look extends to their new website launched today - eatbobos.com - where customers can learn about the origin of BOBO'S, the new flavors, and more. BOBO'S fans will also find the new look reflected on the brand's social media profiles on Facebook, Instagram and Twitter.

In addition to its new look, BOBO'S today adds five new flavors to its lineup. Chocolate Chip: Bars 3oz., $2.99 MSRP; Coconut Almond Chocolate Chip: Bars 3oz., $2.99 MSRP; Almond Butter: Bars 3oz., $2.99 MSRP; Banana Chocolate Chip: Bars - 3oz., $2.99 MSRP; Gingerbread: Bars - 3oz., $2.99 MSRP, Bites - 1.3oz., $.99 MSRP.

In releasing new flavors, BOBO'S took both taste and sourcing into consideration. The new Chocolate Chip Bar features dairy-free chocolate chips, adding a new flavor element. The new Banana Chocolate Chip Bar contains bananas from Barnana - a company whose mission is to eliminate food waste on banana farms by upcycling 'imperfect' bananas that otherwise wouldn't make it to the store.

Additionally, the new Gingerbread Bar, BOBO'S first seasonal flavor, delivers a nostalgic taste of the holidays. All new flavors are non-gmo verified, vegan, certified gluten-free and will be sold nationwide. The Gingerbread flavor will be available in both Bars and Bites and sold for a limited time through December 2016.

"BOBO'S is poised for incredible growth and it's important our brand identity reflects not only where the brand comes from, but also where it's headed," says T.J. McIntyre, CEO of BOBO'S. "We're thrilled with our new look and believe BOBO'S fans will enjoy it too as we continue to evolve and reach new customers, but we'll always remain true to that same, homemade quality people expect from BOBO'S."