Hy-Vee launches $99 health and wellness subscription service

Hy-Vee has announced the launch of Hy-Vee Healthy You, a new health and wellness subscription service designed by Hy-Vee dietitians to help individuals develop healthier lifestyles through personalized nutrition counseling, preventive health screenings and more. The subscription service is available across Hy-Vee’s eight-state region to individuals 18 and older.

The Hy-Vee Healthy You subscription includes the following:

Hy-Vee has employed a team of registered dietitians for over 20 years to share nutritional resources within the local communities. The team offers in-store as well as virtual dietitian services allowing customers to work with a dietitian in the comfort of their own home. Also, select services are available in Spanish. The dietitian team also offers preventive health screenings for cholesterol, A1c and more.

Hy-Vee offers more than 190 in-store HealthMarket departments, which feature organic and specialty items like gluten-free, dairy-free and plant-based products to support specific lifestyles. In addition, Hy-Vee dietitians can offer customers store tours and product recommendations. Hy-Vee also has an e-commerce site, WholeLotta Good, which offers dietitian-approved food, vitamins, supplements, fitness equipment and household products shipped right to your door.

Hy-Vee, Inc., headquartered in West Des Moines, Iowa, is an employee-owned corporation operating more than 285 retail stores across eight Midwestern states with sales of more than $13 billion annually.