Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News
Sponsored By
Hy-Vee launches $99 health and wellness subscription service
The a new service aims to help individuals develop healthier lifestyles through personalized nutrition counseling, preventive health screenings
May 11, 2023
1 Min Read
Hy-Vee, Inc. is an employee-owned corporation operating more than 285 retail stores across eight Midwestern states with sales of more than $13 billion annually. The supermarket chain is synonymous with quality,Hy-Vee
Hy-Vee has announced the launch of Hy-Vee Healthy You, a new health and wellness subscription service designed by Hy-Vee dietitians to help individuals develop healthier lifestyles through personalized nutrition counseling, preventive health screenings and more. The subscription service is available across Hy-Vee’s eight-state region to individuals 18 and older.
The Hy-Vee Healthy You subscription includes the following:
Two 30-minute appointments per month with a Hy-Vee dietitian to discuss strategies to achieve individuals’ health and wellness goals
Unlimited access to Short & Sweat fitness videos (40 episodes available)
On-Demand Freezer Meal Workshops
Wellness classes focused on trending nutrition topics, as well as product recommendations and recipes to incorporate into customers’ routines
Nutrition programs such as Healthy Habits Menus, Balancing Your Blood Sugar, Weight Management, etc.
Free registrations on wellness challenges
Hy-Vee dietitian private chat portal
Two free health screenings per year (at participating locations)
Hy-Vee has employed a team of registered dietitians for over 20 years to share nutritional resources within the local communities. The team offers in-store as well as virtual dietitian services allowing customers to work with a dietitian in the comfort of their own home. Also, select services are available in Spanish. The dietitian team also offers preventive health screenings for cholesterol, A1c and more.
Hy-Vee offers more than 190 in-store HealthMarket departments, which feature organic and specialty items like gluten-free, dairy-free and plant-based products to support specific lifestyles. In addition, Hy-Vee dietitians can offer customers store tours and product recommendations. Hy-Vee also has an e-commerce site, WholeLotta Good, which offers dietitian-approved food, vitamins, supplements, fitness equipment and household products shipped right to your door.
Hy-Vee, Inc., headquartered in West Des Moines, Iowa, is an employee-owned corporation operating more than 285 retail stores across eight Midwestern states with sales of more than $13 billion annually.
You May Also Like
