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Meijer has a deal: $10 coupon for a full COVID vaccination

Incentive may help ‘tip the balance’ for consumers, CEO Rick Keyes said

Russell Redman

May 19, 2021

3 Min Read
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Meijer reported that, to date, it has administered more than 1.3 million doses of COVID-19 vaccines.Meijer

Meijer has begun offering customers a $10 coupon when they get a full COVID-19 vaccination at one of its stores.

Grand Rapids, Mich.-based Meijer said Wednesday that shoppers receive the coupon, for $10 off any purchase, when they’re administered their final coronavirus shot at a Meijer pharmacy. Both the Pfizer/BioNTech and Moderna COVID vaccines require two shots, while the Johnson & Johnson vaccine involves just one injection.

In addition, the supercenter retailer is offering a separate coupon for $10 off a purchase of $50 or more for customers who previously completed their vaccines with any provider, including Meijer. Those shoppers can get the $10-off-$50 coupon by visiting their local Meijer pharmacy and showing their completed COVID vaccination card.

Meijer also has been giving a $100 bonus to employees who complete the COVID-19 immunization process and show their vaccine cards.

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“We encourage everyone who is able to receive the vaccine to take this important step and get vaccinated,” Meijer President and CEO Rick Keyes (left) said in a statement. “When the vaccine rollout began, our pharmacy teams dedicated themselves to keeping our communities safe. Their efforts have paid off, but we’re not done yet. We’re hopeful this incentive helps tip the balance.”

Related:Meijer opens three new supercenters in Ohio, Indiana

Late last month, Meijer pharmacies began providing COVID vaccinations on a walk-in basis chainwide after passing the 1 million mark in doses administered at its in-store clinics. The retailer said that, to date, it has administered more than 1.3 million doses. 

All eligible individuals, including those ages 12 to 17 with a parent or guardian, can get a COVID vaccination at a Meijer pharmacy. As supplies have increased, Meijer said it’s also offering vaccines on a walk-up basis at all pharmacies using the Pfizer vaccine. Every Meijer store will have a minimum of 100 doses per week for customers to get the vaccine without an appointment. Doses will be administered on a first-come, first-served basis, while supplies last.

A Federal Retail Pharmacy Program partner for Michigan, Meijer its COVID vaccine clinics in mid-January. Since then, the retailer has conducted thousands of in-store vaccine clinics, as well as community-based off-site clinics, across all six states in its Midwestern market. Coronavirus shots became available at all Meijer stores in late March.

Although a limited number of vaccines will be available on a walk-in basis at stores, people interested in getting vaccinated can still register online for an appointment by texting “COVID” to the number 75049 or signing up at clinic.meijer.com, Meijer said. Overall, the chain operates 259 supercenters and grocery stores in Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin.

Related:Meijer surpasses 1 million COVID-19 vaccinations

Through the morning of May 19, 47.9% of the U.S. population had received at least one COVID-19 vaccine dose, with 37.8% fully immunized, according to Centers for Disease Control and Prevention (CDC) data. Among adults, 60.2% had received at least one dose, with 47.9% fully vaccinated. Overall, 277.3 million of the 349.2 million vaccines delivered by manufacturers had been administered.

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About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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