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Some 64% of shoppers say buying frozen helps combat rising food prices
A new survey from the National Frozen & Refrigerated Foods Association says shoppers turn to frozen for convenience, affordability, and healthy meals
Supermarket News Staff
March 5, 2024
1 Min Read
The results, tapping into shopping and meal preparation habits, found overwhelming support when it comes to the importance of having frozen foods on hand for convenience, affordability, and contribution to healthy meals.Getty Images
A recent survey from the National Frozen & Refrigerated Foods Association [NFRA] found that almost two-thirds of adults (64%) say frozen foods help them combat rising grocery costs.
The results, tapping into shopping and meal preparation habits, found overwhelming support when it comes to the importance of having frozen foods on hand for convenience, affordability, and contribution to healthy meals. NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry.
Key findings include:
Convenience and Inspiration: Nearly all respondents (99%) find inspiration for dinner in the frozen aisle, while an overwhelming 83% agree that frozen food makes meal planning easier
Budget-Friendly Benefits: Almost two-thirds of adults (64%) say frozen foods help them combat rising grocery costs, making them a valuable tool for cost-conscious consumers
Healthy Options: More than three in five adults (61%) believe frozen options contribute to a nourishing breakfast, and nearly four in five parents (79%) agree
Parents surveyed said they find frozen food to be an especially valuable tool for navigating both meal planning and rising grocery costs. A significant portion (76%) of parents surveyed agree that frozen food helps them stretch their budgets, a higher percentage than adults without children at home.
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