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Target offers coupons for those receiving COVID shots

Vaccinations now available at nearly all CVS at Target pharmacies

Russell Redman

May 5, 2021

3 Min Read
Target_COVID_vaccination_area.jpg
In stores with a CVS Pharmacy, Target has sectioned off space around the fitting room area to accommodate queues of customers seeking COVID-19 vaccinations.Target

Target Corp. is serving up some savings to incentivize customers and employees to get their COVID-19 vaccination.

Minneapolis-based Target said yesterday that it will give shoppers and store associates a $5 coupon after they receive a COVID vaccine at a CVS at Target pharmacy. The coupon can be used for in-store purchases of $5 or more.

CVS Health operates more than 1,700 CVS Pharmacy locations inside Target stores. The companies began providing coronavirus immunizations to CVS at Target pharmacies in March, initially rolling out shots to more than 600 locations in 17 states. To accommodate customers seeking vaccinations, Target has sectioned off space inside stores, including queue areas around fitting rooms, which are being used to administer the vaccines.

“All U.S. adults are now eligible to get their COVID-19 vaccine — and now it’s even easier for you to get yours,” Target said in a blog post on Tuesday. “We’re offering vaccine appointments at nearly all CVS at Target locations. And bonus: We’re offering guests and team members a $5 Target coupon when they receive a CVS at Target-administered COVID-19 vaccination.”

Target_COVID_vaccination_area-fitting_room.jpg

Target fitting rooms have been adapted to allow CVS pharmacy staff to administer COVID shots.

Target already has provided COVID vaccine incentives to workers. In February, the company said hourly frontline employees receiving coronavirus shots will receive up to four hours of pay (two hours for each dose) and can get free Lyft rides to and from their vaccine appointments, covering up to $15 each way. Target’s Shipt same-day delivery subsidiary also launched the Vaccine Payment Program, which allows its personal shoppers to apply for up to $50 in stipends for receiving the COVID-19 vaccine.

Related:Target funnels $5 million toward COVID-19 vaccine access

In early April, Target announced plans to funnel $5 million to global, national and local initiatives aimed at boosting access to COVID-19 vaccines. Of that total, $2.5 million is earmarked for community groups nationwide to help fund COVID vaccination efforts in their neighborhoods. The company also is contributing $1 million to nonprofits offering access to free and discounted rides to vaccine appointments via the Lyft Universal Vaccine Access campaign. Under the program, the rideshare company and a coalition of partners provide underserved communities access to rides to and from immunization sites.

Target, too, is allocating $1 million toward the Ad Council and COVID Collaborative’s effort to educate the public and build confidence around the vaccines, especially in communities disproportionally impacted by the virus. And most recently, Target donated $500,000 to global relief organization UNICEF USA in support of its teams and their communities in India, which has continued to see a devastating surge of COVID-19 cases.

Related:Target stores get COVID-19 vaccines via CVS pharmacies

“We continue to support public vaccination efforts, like the Health Action Alliance and the Ad Council's campaign, which are focused on increasing confidence in the vaccine and reaching communities of color hit particularly hard during the pandemic,” Target stated. “We’ve also committed $5 million to help improve equitable access to vaccines for underserved communities.”

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About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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