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IDDBA 2019 Champions of Change

PAUL BAKER

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FOUNDER ST PIERRE BAKERY

What’s the best part of your job?

I love introducing customers to our delightful brioche and converting them into ambassadors for St Pierre.

What inspires your leadership approach?

I admire the strength of Winston Churchill, the resolve of the Queen, the determination of Arnold Schwarzenegger, and sometimes I even channel a little Don Draper.

What do you cherish most about being a part of the grocery business?

The opportunity to build a premium brand, with a fantastic team, that everybody loves.

Favorite food: French toast.

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