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IDDBA 2023 Champions of Change

Joshua Wakelin

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Joshua Wakelin
Photo courtesy of IDDBA winner

DISCOUNT BAKERY DIRECTOR, LOBLAW COMPANIES LIMITED

What makes Joshua a Champion of Change?

Joshua has dedicated his career to helping customers save more, while delivering consistent and exceptional results for his organization. Josh has been with Loblaw for 22 years, beginning at store level and now as part of the Fresh leadership team. He has been first to market on several new programs that have become breakthrough successes, driving growth and momentum for his company. Josh has led Canada’s largest retailer’s Discount Bakery division through an extremely volatile year, with incredibly high inflation and supply challenges, yet has delivered on a record-breaking results year for his business.

What makes Joshua an effective leader?

Throughout his career, Josh has mentored and coached many future leaders within the organization and is looked to for his experience and passion for the industry. Josh has also built a world-class team that he has mentored and coached to become high-performing and highly engaged leaders within the department. He has led Loblaw’s annual employee survey committee for the Fresh division, helping to pave the way for improved employee satisfaction and retention within the division.

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