Ahold Delhaize begins trading; new logo, website revealed

On its first business day as a combined entity, Ahold Delhaize on Monday revealed a new logo combining the crown and lion iconography of its respective partners.

The new visual identity was revealed as part of a new website for the company, which completed their $29 billion merger over the weekend.

“Today is the start of an important new chapter and a unique opportunity to deliver even more for customers and communities, associates and shareholders," Ahold Delhaize CEO Dick Boer said in a statement. "Building on common values, complementary operations and proud legacies of success, we move forward with leading positions particularly on the United States East Coast and in Europe. Our strong e-commerce businesses and 22 great, local brands each share a passion for delivering great food, value, and innovation for customers, and for making a difference in their local communities.

"I want to thank associates for their dedication and focus and for the great work that has positioned Ahold Delhaize to move ahead with significant momentum."

Ahold Delhaize, which will operate 2,000 U.S. stores under the Stop & Shop, Giant, bfresh, Martin's, Hannaford and Food Lion banners, as well as the Peapod e-commerce brand, will report second quarter financial results for the separate companies on Aug. 25 and combined results beginning with its third-quarter report Nov. 17. Delhaize last week reported preliminary Q2 results.