Digital Retail Media Boom Prompts CitrusAd Exec Changes

In response to the recent surge in demand for digital retail media, New York-based CitrusAd has grown its presence and leadership team. Its three most recent hires are e-commerce industry veterans: David Haase, Christian Lopez and Sean Cheyney. The recent hires will serve CitrusAd’s growing customer base, as well as the brands and agencies that leverage the self-serve platform’s reach. Additionally, the trio has extensive experience in bolstering e-commerce websites with media revenue for retailers and ROAS for advertisers.

A former chief revenue officer of Triad, Haase has been appointed as the chief revenue and development officer for CitrusAd. In his new role, Haase will be at the center of retailer monetization—leveraging the retail media platform to create revenue streams for retailers from the CitrusAd platform and category growth for advertisers.

“Digital media capabilities were catapulted to the top of most retailer’s agendas during the pandemic,” said Haase in a release. “I am really excited to support and showcase CitrusAd’s cutting-edge capabilities to both retailers and marketers."

Lopez joins CitrusAd as VP of solutions architect from competitor Criteo. Lopez, who points to the agility and flexibility of CitrusAd as key differentiators, will be the primary point of contact for all U.S.-based integrations.

Cheyney has been appointed global SVP of sales for CitrusAd. Prior to CitrusAd, Cheyney was with Triad for seven years, most recently as VP of global business development. Previously, he was VP of audience extension sales.

“CitrusAd was built to solve the problems that have plagued the industry for years, such as fast ad serving speed and avoiding ad blocking through its server-side integration, right through to real-time personalization and fully transparent reporting with no reliance on third-party cookies,” Cheney explained. “CitrusAd enables retailers to not only compete in the digital advertising space, but [to] surpass the big three with some very exciting features for brands and advertisers to utilize at the digital point of purchase.”

Cheyney’s experience in retail strategies for growth has served retail clients such as Office Depot, CVS, GameStop and Dollar General, by effectively tapping into audience and shopper data to drive revenue and better shopper experiences.

“Since the CitrusAd platform is so scalable and easy to integrate into, I know I can step in to help retailers quickly to leverage and maximize the potential of the technology," said CitrusAd CEO Brad Moran. “These hires further strengthen four key pillars in our organization: operational, technical, media and retailer sales. We are dedicated to helping grow e-commerce sales for retailers and brands. Continuing to onboard experienced executives will help us to serve that mission.”

CitrusAd, which launched its platform in 2017, now works with retailers in 22 different countries across all verticals. The company shows e-commerce retailers with a self-serve ad platform, like the one employed by Amazon and Google, how to improve shopper experiences.

The self-serve, e-commerce advertising platform further enables retailers to monetize their digital shelf space, while enabling suppliers to increase sales by launching targeted and cost-effective digital campaigns at the point of purchase.