ECRM Adds CPG Vet To Lead GM Team

Jeff Smalley has joined Solon, Ohio-based Efficient Collaborative Retail Marketing (ECRM) as SPV of general merchandise.

Smalley is a veteran CPG executive with more than 25 years of experience leading sales teams. In his new role at ECRM, he will lead the division’s efforts in growing engagement with buyers and sellers across its category-specific programs, which include:

Greg Farrar, CEO of ECRM, said the addition of Smalley will help “pair up our process, knowledge and connections with his vision and industry expertise. Since 1994, retailers have been using ECRM as an extension of their business, and as a key means of sourcing new suppliers. With Smalley’s leadership, we are ready and eager to be a solution within general merchandise and assist buyers with their biggest pain points today.”

Prior to ECRM, Smalley served as VP of sales at GuruNanda, a provider of essential oils sourced from around the world. He was also previously VP of sales and trade marketing for High Ridge Brands, one of the largest independent personal care companies in North America. He spent the majority of his early career with Church & Dwight and Nature Made Vitamins within various sales and trade marketing leadership positions.