Food Lion Offers Customers Savings with Facebook App

Food Lion customers can now receive additional savings by accessing in-store coupons through the company’s Facebook page, powered by an app Valassis launched on Facebook Platform. The new Facebook application also gives consumers the opportunity to share their coupons with “friends” on the social media network. The app provides Food Lion an innovative social media tool to offer exclusive offers on a variety of items, such as My Essentials store brand products. “At Food Lion, we look for opportunities to leverage technology to enhance our customers’ shopping experience,” said Steven Saunders, interactive marketing manager at Food Lion. “This new app is easy to use and offers our shoppers a fun way to connect with us and share the savings with friends.” “This app allows brands to deliver value while connecting with their consumers in the social sphere very personally,” said Jim Parkinson, Valassis chief digital officer. “It is another way for them to further build and nurture the relationships they have with their consumers all within the Facebook environment.”