KeHE partners with WeStock to increase data capabilities

Natural and organic food distributor KeHE Distributors has partnered with WeStock to bring first-party consumer data to its product foraging, curation and assortment decisions, the company announced on Tuesday.

The partnership will enable brands that use WeStock to be easily discovered by KeHE and KeHE’s retail partners.

“We are excited to announce this first-to-market partnership, which allows brands already in KeHE to maximize their distribution and increase velocities by leveraging WeStock data,” Katie Paul, KeHE’s SVP of merchandising, said in a statement. “This level of consumer transparency empowers brands to actively engage their online audience to shop their brand in retail, allowing KeHE to move products more efficiently through our distribution centers and increase sales for brands and retail partners.”

Since WeStock has the preferred store and contact information for each consumer captured, consumers can be notified and rewarded when products they request become available nearby.

“KeHE is a dream partner for WeStock. Our goal from day one was to make consumer data more accessible and actionable. This partnership with KeHE will fast track our efforts and help thousands of brands achieve retail success," said Cameron McCarthy, WeStock’s co-founder and CEO, in a statement.

Over the coming months the companies will announce several supported retail partners, KeHE said in a statement.