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Kroger begins autonomous grocery delivery in Houston

Launch tests self-driving vehicles in bigger market

Russell Redman

April 17, 2019

2 Min Read
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The Kroger Co. has kicked off online grocery delivery with Nuro self-driving cars in Houston.

Kroger said Wednesday that the Nuro delivery service is available now at its 10306 South Post Oak Rd. store and is slated to launch at its 5150 Buffalo Speedway store later this spring. Through the two locations, both under the Kroger banner, Nuro vehicles will serve the 77401, 77096, 77005 and 77025 ZIP codes.

Cincinnati-based Kroger and Nuro, a Mountain View, Calif.-based provider of robotics and artificial intelligence technology, had announced plans for the pilot last month. The test initially will use Nuro's manual and self-driving Toyota Prius cars and later this year will add Nuro's R1 custom unmanned vehicle.

The Houston pilot is Kroger’s second with the Nuro vehicles and will test the technology in a more populous metropolitan market. The companies, which announced their partnership last June, began testing autonomous delivery at a Fry’s Food Store in Scottsdale, Ariz., in August 2018 and then went live with the service in December.

"We're excited to launch our autonomous vehicle delivery pilot with Nuro in Houston, a leading city that embraces innovation and technology," Marlene Stewart, Houston division president at Kroger, said in a statement. "Kroger continues to redefine the customer experience, and we're thrilled to provide our customers with a new way to have their groceries delivered. We thank Texas Gov. Greg Abbott, Houston Mayor Sylvester Turner and the Houston community for being terrific partners and for supporting consumer-focused robotics."

Related:Kroger goes live with self-driving delivery vehicles

Customers in the Houston ZIP codes served by the program will be able to place orders for same-day or next-day delivery via Kroger.com or the Kroger mobile app, based on time-slot availability. Available daily, the service will carry a $5.95 flat fee and require no minimum order.

In the Scottsdale pilot, which served one ZIP code, the service safely completed thousands of deliveries to customers, according to Kroger and Nuro. That test also started out using Nuro's Prius fleet and then switched to the driverless Nuro R1 vehicle.

Nuro noted that its latest launch with Kroger represents the first public use of its self-driving fleet in Houston.

"Nuro's initial application of transporting goods through self-driving technology has allowed us to build a real service and have immediate impact on communities," said Nuro co-founder Dave Ferguson. "We are excited to introduce Houston to our time-saving service that provides customers with their groceries quickly and safely."

Related:Kroger to pilot unmanned grocery delivery vehicles

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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