New RangeMe Capability Allows Direct Purchasing From Suppliers

RangeMe, an online platform for retail buyers to seek out certified, diverse-owned businesses to showcase their products, has launched a new capability that allows products to be purchased directly from suppliers.

The RangeMe channel gives suppliers the opportunity to create a B2B digital storefront and open up new direct sales channels while also putting their products in front of buyers, including some of the largest retailers in the world such as Walmart, CVS and Albertsons.

"Introducing the direct purchasing capability represents the natural evolution of RangeMe,” RangeMe founder and CEO Nicky Jackson said in a statement. “We've built RangeMe to be a globally accessible, user-friendly platform for retailers and their buyers as well as a channel and a tool for suppliers looking to bring innovative products to retail.”

With more than 200,000 suppliers representing nearly 1 million products across all CPG categories, RangeMe said it will showcase its expanded service offering at the upcoming 2022 Global Market: Spring Buying Days. As part of the showcase, RangeMe said it is offering select food, beverage, health and beauty suppliers to sell their products with no commission fees and give participating retailers the best deals on amazing products.

Looking to continue rolling this out to U.S. retailers and suppliers across all major CPG categories this year, RangeMe said buyers can start experiencing direct purchasing on RangeMe beginning Feb. 17 with a “seamless and intuitive experience that incorporates best-in-class search along with one-button purchasing, a nifty multi-order add-to-cart feature, and easily accessible order details and history.”

"We exist to make the world's suppliers and retailers more productive and successful and with this new capability to help SMB retailers in the U.S. get products faster through a frictionless process," said Jackson. "Building on RangeMe's foundation of offering informed sourcing decisions for retailers, the checkout feature will increase product speed to market while simultaneously benefiting suppliers with a fully scaled sales channel to increase sell-through and create and nurture new retail relationships. A win-win for the industry."

The online platform said for suppliers, that it's as “easy as setting up their storefront, selling products and fulfilling orders on top of a full suite of order management tools.”

RangeMe, which is now owned by ECRM, recently partnered with Ahold Delhaize USA's Peapod Digital Labs on four quarterly virtual events to be held throughout the year, allowing merchants from the brands of Ahold Delhaize USA to meet with potential new suppliers as well as learn about their expertise and offerings.