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Southeastern Grocers Unveils New Banner Fresco y Más
The grand opening of Fresco y Más reflects Southeastern Grocers’ commitment to listen to its customers and ensure the unique tastes and needs of the Hialeah community are accommodated with the items and amenities in their neighborhood grocer.
Lindsey Wojcik
January 1, 2018
3 Min Read
Southeastern Grocers, the parent company of BI-LO, Harveys and Winn-Dixie stores, unveiled the company’s new store banner with the grand opening of Fresco y Más.
The new store, located in the former Winn-Dixie location at 541 W. 49th St. in the heart of Hialeah, Fla., has been tailored to provide the products and services that meet the needs of the community, while continuing to offer great value, quality food and service with personality, say company officials.
The grand opening of Fresco y Más reflects Southeastern Grocers’ commitment to listen to its customers and ensure the unique tastes and needs of the Hialeah community are accommodated with the items and amenities in their neighborhood grocer.
Ian McLeod, president and CEO of Southeastern Grocers, says, “Winn-Dixie opened its first store in Hialeah in 1958, and this community has been important to us for many years. By talking to our customers in the community, we believed that we could cater to their needs even better and decided to develop a store in Hialeah very much with the community in mind.”
“Fresco y Más offers an expanded Hispanic product assortment, great low prices and new features, including a full-service Latin Butcher shop and new Cocina—everything that our customers told us is important to them,” adds McLeod.
Shoppers will notice the enhancements throughout the new Fresco y Mas store, including:
A new custom façade and vibrant color palate with bi-lingual signage throughout the store.
An all-new, full-service Latin butcher shop (Carniceria) offering an expanded selection of fresh cut meats to better serve our Hialeah customers.
An all-new café with expanded seating area serving authentic Hispanic breakfast, pastries, drinks and hot and cold sandwiches.
A new “Cocina” (kitchen) offering daily specials of freshly-prepared, homemade favorites.
Renovated bakery department offering an expanded selection of Hispanic pastries and baked goods, including flan, tres leches, and rice pudding, made fresh daily, as well as a wider selection of local favorites.
New made-to-order personalized party platter packages available to serve 25, 50 or 100 people (includes personalized cake, croquettes (croquetas), pastries (pastelitos) and fried stuffed potatoes (papas rellenas).
Refreshed produce department featuring a farmer’s market setting with a wider selection of tropical fruits.
Totally new $1 Zone within the store, with savings on more than 300 popular items for only $1, including cleaning products, baby products, bath and health products, foil ware and value greeting cards.
An additional Wall of Value section featuring weekly specials on popular items Hialeah customers purchase most.
More than 100 Hispanic products are new to the store.
Customers will continue to enjoy all of their favorite products and more with prices that are “Low and Staying Low,” with over 800 products offered at reduced price for at least six months and easily found in store with a distinctive bright yellow thumbs-up sign.
While many things are changing, customers will find some of their favorite Winn-Dixie staples in the new Fresco y Mas banner store: the Winn-Dixie Rewards program is still valid for all participating customers; customers can still earn rewards by shopping at the store and won’t see any changes in their fuelperks! rewards; all of the store associates are remaining at the store and the store’s leadership team boasts more than 60 years of combined experience; and more than 1,000 Winn-Dixie branded products are remaining in the store, so customers will benefit from the products they already know, which includes a great selection of new Hispanic products.
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