Supervalu Names New Creative Agency

MINNEAPOLIS — Supervalu here has consolidated creative advertising for its various banners under a new brand platform to be executed by a consortium of freelance talent and the Fame Retail Agency, a spokeswoman told SN. Fame, a division of Omnicom’s TBWA, also works for Target. Supervalu previously had agreements with several other ad agencies, including Dailey & Associates, Los Angeles, which handled creative advertising for Albertsons. A report Monday in AdWeek said Supervalu spent $85 million on advertising in 2007, but the spokeswoman, Haley Meyer, would not confirm that figure for SN.

Read More of Today's Headlines