ST. LOUIS — Schnuck Markets is expanding its so-called “Peace of Mind” initiative from pricing to quality assurance.
A new website, www.peaceofmindquality.com, emphasizes the chain’s dedication to quality and food safety. As one example, it notes that it intentionally applies shorter sell-by dates on meats and deli products to ensure products are fresher and last longer once purchased.
“Through 'Peace of Mind,’ you will have complete confidence that our foods are of the highest quality,” Schnucks writes on the website.
A not-yet-functioning section of the site, called “Qualityville,” reads, “Watch, play and win.” Schnucks declined to comment, saying the site is still in test and not yet fully operational.
“Peace of Mind Quality” comes on the heels of Peace of Mind Pricing, a new initiative involving lower prices on 1,700 popular items throughout the store.
